(CNN) Just days before the product launch, Google unveiled an early look at its first foldable smartphone.
and video Posted on Twitter and YouTube, the company hinted at a Pixel phone with a vertical hinge that can be opened to reveal a tablet-like display.
The company is rumored to hold its annual developer conference next week at its headquarters in Mountain View, California, where it will also showcase a Pixel 7a budget phone, the latest Android operating system, and an AI-powered Bard chatbot.
The company hasn’t revealed specs for the Pixel Fold, but it’s likely the company will be showcasing the product at its own events to build excitement and set expectations at a time when it’s hard to wow onlookers. is becoming more and more common. Unexpected.
Despite the great interest in foldable mobile phones, The return of 90s-style flip phones The market for foldables is relatively small among celebrities and TikTok influencers. Samsung dominates this category, followed by Motorola/Lenovo, Oppo and Huawei. According to ABI Research, foldable and flexible displays will account for around 0.7% of the smartphone market in 2021, and are expected to be just under 2% by 2022.
The high price also limits consumer adoption. The Pixel Fold is rumored to start at $1,700.
It’s no surprise that Google is stepping into the world of foldables, but it may have waited until the tech was more advanced to launch its own version. Early versions of had screen issues and most apps weren’t optimized for design.
“Google has been working to bring a better user experience to foldable devices from a software perspective, so coupled with improvements on the hardware side, market conditions now make sense for the Pixel Fold. in,” says Michael Inouye. Analyst at ABI Research.