Bidwill said the process began several years ago.
“We were watching this, the fans were talking about it, the players were talking about it, and that was what I wanted to do.” It was important to me to evolve this kit into one that fans, players and everyone will appreciate.”
The home red jersey features ‘ARIZONA’ above the number on the front for the first time. The perforated twill numbers are edged in silver. “Protect The Nest” is embroidered inside the collar. The away’s white jersey shows silver and red stripes on the shoulders and trousers of the jersey, the numbers are outlined in black, and “Bird his gang” is sewn inside the collar. The white helmets on both outfits feature a silver face mask, a large 3D enhanced bird head logo, and silver flakes to give it that extra sparkle, just like the black alternate helmets we previously received with red flakes. increase.
The black alternate uniform has silver and red stripes on the shoulders and pants, with silver delineating the twill number and the “Bird Gang” inside the collar. Get a bigger logo.
“The three main things we focused on were how to tell a traditional story and amplify some elements from the past, how to bring it through the lens of a modern classic, and how to bring it to the franchise. And how do we include all the Arizona fans and players and really get people excited about what’s to come in this uniform?” Kristi Rozonis, Director of Design for Nike’s Licensing and Teams, said:
Nike invited delegates to visit the State Farm Stadium and Dignity Health Training Center, walk around and take photos, and used that information as an anchor for the idea process. The details are as deep as the perforated numbers that represent the corrugated metal found around stadiums, the monochromatic logo that reflects the brand’s palate, or the silver that closely resembles the stadium’s exterior.
Speaking of the Nike Vapor FUSE (Field Utility Special Edition) outfit, Lauzonis said:
That’s long after the process first started in 2019. COVID interrupted first and impacted timelines thereafter. Typically, much of the design work is done face-to-face, looking at fabric swatches and making decisions face-to-face.
Instead, Zoom calls were the norm, with slower round trips. Bidwill said he hoped to have a new uniform for 2022, but that didn’t happen.
“It’s time to update it,” Bidwill said.