- Dylan Mulvaney was photographed Saturday while running errands in LA
- She picked up an $800 Prada bikini top and pink dress from a local dry cleaner, then headed to a Beverly Hills salon for laser hair removal.
- Her resignation comes after Bud Light’s parent company, Anheuser-Busch, lost nearly $16 billion in market value since her disastrous campaign.
Transgender TikTok star Dylan Mulvaney has kept a low profile since his disastrous ad campaign with Bud Light, making rare public appearances and was spotted out in Los Angeles .
In a photo obtained exclusively by DailyMail.com, the 26-year-old walked out of her apartment on Saturday in a white crop top, white jeans, sunglasses, and a face mask in an $800 Prada bikini top and pink dress. I have been witnessed going to pick up. Local dry cleaner.
She then headed to a salon in Beverly Hills, where she got laser hair removal before apparently speeding off.
Mulvaney’s public outing comes after Bud Light’s parent company, Anheuser-Busch, has lost nearly $16 billion in market capitalization since its campaign began on April 1. rice field.
But competitors amassed $3.2 billion in market value ahead of Memorial Day weekend, which is often celebrated with outdoor barbecues and alcohol.
Mulvaney had amassed an estimated $1.5 million fortune on TikTok, where she documented her transition to being a transgender woman.
While she’s taken on brand ambassador roles for big names like Charlotte Tilbury, MAC Cosmetics, Ulta, and Kate Spade, she’s dressed up as Audrey Hepburn in Breakfast at Tiffany’s, wearing a face and wearing a can of Bud Light. Since posting a video of him sipping, he’s gotten even more infamous. they.
Mulvaney said in the video that she was partnering with a beer company on a campaign to support her first full year as a transgender woman, but Anheuser-Busch executives initially thought it was the brainchild of outside advertising. He later denied that any partnership existed. agency.
It’s unclear if Mulvaney made any money from the video, but it appears she was showing off her wealth on Saturday holding a Prada bikini that sells for $800.
That wealth doesn’t seem to have taken as much of a hit as the brands she’s partnered with.
Afterwards, she returned to her white SUV and went for a laser hair removal treatment. In laser hair removal, the light emitted by the laser is absorbed by the pigment. Light energy is converted into heat, damaging the hair follicle and inhibiting future hair growth.
Such treatments cost an estimated $250 for full face hair removal, plus $300 for leg hair removal, and $50 for armpit hair removal.
It’s unclear what kind of treatment Mulvaney was scheduled to receive on Saturday.
But she later posted a TikTok video in which she said she left the salon after getting fed up with the photographers chasing her.
“I felt like Liam Neeson,” she said of how she got back in her car and drove “fast and fast” down the back roads of Beverly Hills, trying to pass the photographers.
“Now that I think about it, maybe I’m into drag racing instead of RuPaul,” she joked inside her SUV.
Meanwhile, Anheuser-Busch has been struggling with backlash over its partnership with Mulvaney, losing $15.7 billion in market capitalization.
Bud Light’s sales were down more than 23% in the week ending May 6, according to J.P. Morgan beverage analyst Jared Dingis.
He said the bank expects annual trading volume in the U.S. to decline by 12% to 13%.
Analysts said Tuesday that “some American consumers don’t think they’ll be drinking Bud Light anytime soon.”
“Since early April, the stock is 15% below its EU beer peers,” he added.
“We believe this is due to US uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.”
Earnings before interest and taxes are expected to be down 12% in volume and down 10% in sales.
In the company’s latest attempt to address the backlash, Anheuser-Busch told its wholesalers: Buy back unsold cases of Bud Light that have passed their expiration date.
Experts also warn that high demand risks running out of competing beers.
“The whole industry is in shock,” Beer Business Daily editor Harry Schumacher told Fox News Digital.
He argues that new demand for lagers not owned by Anheuser-Busch could have a trickle-down effect on the industry.
“Even Bud’s competitors aren’t really dancing on their graves because they know it could happen to them,” he said.
“You can’t just flip a switch and make beer. You know, beer is brewed. It takes at least a few weeks to make.”
“So they don’t have a major supply problem yet, but they have Memorial Day coming up soon, so they could probably run out of supplies there.”
Schumacher even claimed that Molson Coors may not be able to serve Americans enough beer over Memorial Day weekend.
Bud Light has announced a new promotion online called the US Budweiser Family Memorial Day Rebate as part of its latest effort to reward its customers for their grace.
This rebate promises a value of “up to $15, equivalent to the purchase price of 15 packs or more” of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via an Anheuser-Busch Digital Prepaid Mastercard.
Based on recent prices, beer packs will be handed out for free.
Meanwhile, some local retailers offer 15 packs or more of these Budweiser products for under $15, free after rebates, excluding taxes and state restrictions.
Bud Light’s site says the rebate will be paid via a digital prepaid card.
