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New MacBook Leak Reveals Apple’s Disappointing Decision

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Updated May 21st: The article was originally posted on May 20th.

apple The decision to postpone the launch of the M3 Apple Silicon to 2024, made headlines this week, those looking for a new macOS laptop will be a bit stumped. In this regard, Apple’s choice was disappointing. Should consumers sit back and wait for Apple’s products next year, or should they settle for the current portfolio and invest a considerable amount of money?

Update: Sunday, May 21: While you may have some doubts about the suitability of any MacBook you buy at this point, Apple has confirmed that quite a few customers have been lured by the MacBook Air’s first 15-inch screen. you would expect Like the first big-screen iPhone 6 Plus, there was a demand chaos.

With WWDC approaching, Tim Cook and his team have called for people to start stockpiling a large inventory of new macOS laptops in preparation for the market surge. Reported by Joe Rossignol:

“In a research note obtained by MacRumors on Friday, Morgan Stanley analyst Eric Woodring said Quanta Computer will assemble 1 unit of notebooks in the second quarter of 2023 compared to the first quarter. “We’re aiming to grow at a rate in the high digits,” Woodring said, adding that he believes the increase was driven by the new MacBooks. ”

With MacBook sales slowing, the hope in Cupertino is that many are waiting for the long-popular, big MacBook Air.

At this point, any purchase is in the final stages of the technology cycle. Apple brings many innovations to its next-generation laptop platform. Investments in microLED display technology will begin to permeate consumer-level laptops. macOS and iPadOS will be more tightly integrated, requiring hardware changes such as adding a touchscreen to the package, new battery management technologies, and more efficient chipsets to improve battery power and performance.

You miss out on all this when you invest in the macOS ecosystem.

The biggest questions are those that need to be answered personally and honestly. Do you need it or want it?If you do, you’ve probably bought a lot of Apple products in his first week and are familiar with the approach.

If you need one and need to buy one in the near future, there are some solid options. At $999, his entry-level MacBook Air M1 may underspec all other macOS laptops, but chipset efficiency makes it a capable laptop for years to come. Experience should be guaranteed. Note that you are buying a machine that is nearly 3 years old, hardware wise.

For those looking to balance power and buy a laptop with a larger screen, the refurbished 14-inch and 16-inch MacBook Pros are a great place to look. They adopt the M2 Pro and M2 Max chipsets. It should continue to outperform the M3 (much like the M1 Pro and M1 Max outperformed the M2). Even a new 15-inch M3 MacBook Air doesn’t look as impressive as a refurbished 14-inch M2 Pro MacBook Pro.

And those looking for ultimate power, such as those working in enterprises or large-scale media productions, will be in a position to upgrade the moment something more powerful comes along.

Inside Cupertino, but also outside the media and buyers, Apple’s focus is on ‘mixed reality’, an almost bizarre quest to redefine what it means to be a member of the nerd wearing a headset. is. Some focus is returning to the macOS portfolio, and the known 2024 changes may be just some of the advances being prepared (even though those advances have pushed MacBook hardware down from the Windows lap in the last decade). even if it reaches the same standards as the top).

Given that, investing heavily in the consumer MacBook family now would be a brave choice.

Read the latest Mac, iPhone and iPad headlines in Forbes’ weekly Apple Loop column…

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