At this year’s New York Auto Show, Jeep showcased a revamped and more capable 2024 Wrangler. Now that the order book is open, we finally know the price. Good news: bigger 12.3-inch infotainment screen running Uconnect 5, standard side curtain airbags, Willie going Rubicon Jr. at a much more affordable price, powerbox for 4xe models, manufacturing Sport S 4xe there are a lot of. The entry-level hybrid is nearly $5,000 cheaper, and Rubicon’s full-float Dana 44 axles translate into his 5,000-pound higher towing rating.
The lineup has been reorganized, removing some options and combinations. The EcoDiesel V6 will be his 4xe specific trim for 2024, as will the Willy Sport, Sport Altitude and Freedom trims. Trims are Sport, Sport S, Willys, Sahara, High Altitude and Rubicon. The new Rubicon X is an all-box model with standard 35-inch tires.
A six-speed manual is currently only available on the 375-horsepower, 3.6-liter Pentastar V6. An eight-speed automatic handles the shift duties of a 2.0-liter turbocharged four-cylinder in standard and 375-horsepower hybrid form, and a 470-horsepower 6.2-liter 392 Hemi V8.
However, except in a few cases, the costs rise from small to high. The Sport S 2-door has the smallest upward difference, at $205 more. The rest of the sports go up by $700. The top three 4xe trims are unchanged, but the High Altitude 4xe is up $3,880. Rubicon trim was the only decline and responsible for the biggest increase, with the Rubicon 4xe down $495 and the Rubicon 392 up $5,100.
Pricing for the 2024 Wrangler 2-Door Standard and 4-Door Unlimited trim, after a $1,795 destination fee, differs from the 2023 model as follows:
| trim | 2 door | 4 door | 4xe |
| sports | $33,690 ($700) | $37,690 ($700) | |
| Sports S | $37,190 ($205) | $41,790 ($700) | $51,790 |
| Willis | $41,190 ($700) | $45,190 ($1,205) | $56,530 |
| Sahara | $49,620 ($1,405) | $58,640 | |
| highlands | $68,790 ($3,880) | ||
| Rubicon | $47,190 ($2,100) | $51,190 ($1,900) | $62,380 ($495 discount) |
| Rubicon X (new) | $56,690 | $60,690 | $70,880 |
| Rubicon 392 | $89,390 ($5,100) |
