For Formula 1 fans who dream of an Aston Martin but aren’t likely to buy it, there’s a new opportunity to build one in a virtual environment that just isn’t right for them. on the track.
On the eve of the season’s second Grand Prix in Saudi Arabia, the British luxury car maker digital online configurator A custom Aston will be placed inside the racing team’s pit garage, alongside the AMR23 F1 car.
Apparently, the company hopes that the drivers will help brands make money by boosting publicity. Fernando Alonso’s Won a podium at the Bahrain Grand Prix earlier this month.
“Almost 90% of our customers are passionate about Formula 1”, so Aston’s head of marketing, Renato Visignani, says the garage setting, with no trace of grease or dirt anywhere, is an “award-winning configuration.” He said more than half of Aston buyers looked into the configurator “during the purchase process”.
The Aston Martin configurator can be found at: configurator.astonmartin.com.