Toyota’s TRD Pro truck has some serious reputations. That reputation will get even more serious after Friday’s announcement of the 2024 Toyota Tacoma lineup with its rugged TRD Pro trim. It’s part of the One-Two Off-Road Punch alongside the new Top of the Track. – Trail hunters on the line. Everything TRD Pro branded is very popular here in California. His bright orange 4Runner TRD Pro was rated higher than any press car I drove. This includes luxury Benzes, Porsches, Nissan GT-Rs, and more. So it was perhaps only natural that a line of TRD Pro branded watches would eventually be born.
Toyota has carved out a niche by partnering with San Diego-based watch company Original Grain to make watches using sustainably harvested wood. Called the Solar Octane collection, that delicacy is not their forte. The watch is named after his 2023 TRD Pro Tacoma, Tundra, 4Runner and Sequoia exclusive orange color.
It’s a little confusing, but there are three watches named after the three different trims of Toyota’s off-road rigs. Top of the line his TRD Pro is his 44mm with an automatic movement made from ‘racing grade’ aluminum and blackwood. It’s camo-patterned (you might call it a bright orange digital camo) and comes in its own rugged orange case. Priced at $749, limited to 250 pieces, each individually numbered.
The middle grade is called the TRD Offroad, named after a grade that, while not as hardcore as the TRD Pro, has considerable offroad capability. It houses a 45mm case with a stainless steel and blackwood solar movement. It also features a digital camouflage pattern, but at least the primary color is black. Priced at $549, it is limited to 250 individually numbered pieces.
Finally, there’s the TRD Sport, named after a truck tuned for street use. The case diameter is 45mm, it uses a solar movement and is made of stainless steel. Priced at $595, it’s not a limited edition.
This watch is far from the understated elegance of the Porsche Tag Heuer or the Porsche Tag Heuer. Nissan GT-R Grand Seiko, which can cost upwards of $23,000 each. Nonetheless, there are probably enough aficionados of his TRD Pro who want this kind of wrist accessory. There’s a flashy side to it, but so is the eye-catching orange pickup.