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Polestar opens a design studio near its Swedish headquarters

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Polestar has opened a new design studio just a stone’s throw from its global headquarters in Gothenburg, Sweden. The design center, housed in a recently renovated building, is responsible for creating vehicles that the company will add to its range in the coming years.

Up to 120 design team members will work in the new studio under the direction of Polestar’s head of design, Maximilian Missoni. Their job is straightforward: they need to develop, fine-tune, and implement the company’s next design language. We don’t know exactly what the next Polestar model will look like, but it’s inspired by the Precept his concept (pictured below), which will be announced in 2021 and produced as 5 in 2024. … apparently … It has already penetrated the Polestar series. These three borrow styling cues from design studies.

“In today’s era of advanced product design, it is very easy to display emotions such as aggression and sportiness in a car. It’s something we spent a lot of time thinking about,” Missoni explained. .

The building housing the new design studio was constructed in 1984 and was designed by architects Romaldo Djurgola and Ove Svaldo. It was renovated before Polestar moved in, but the company says it went to great lengths to preserve its unique architectural character. I am planning to design a truck. Polestar has big plans for the future. O2 concept named 6.

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